Gary's on top of the Cartridge World
Cartridge World's Central Manchester store is a Business to Business (B2B) Champion. 0161 738 1066
When it comes to winning and retaining B2B customers the store's five person team, led by Business Deveopment Manager, Craig Dixon, have shown the Cartridge World's 190-strong nationwide network a clean pair of heels.
The store, which is situated on Bury New Road in Prestwich, is owned by Gary Kirkby. He made the decision to invest in the B2B side of the business last year and is delighted with the results. “We're now supplying our printer cartridges to a lot of big businesses in Manchester. As a result we've increased the store's turnover by 40%. That's good going in far from ideal trading conditions.”
Gary attributes the team's success to an all-round effort to ensure that their B2B service is the best it can be. “We've made sure that we top all the search engines – that generates around 250 calls a month. But it all comes down to delivering a truly professional service from the moment someone calls us and of course, great value.”
Commenting on the team's achievement, Cartridge World chairman, John Richardson, said: “They are to be congratulated. Gary Kirby has a strong technical background. This gives customers confidence in the advice and service the store delivers. He's combined this with Craig Dixon's flair for sales development to deliver an award winning performance.”
Gary, who was presented with his award at Cartridge World's annual conference, added: “This award isn't just for me, it's for the whole of my team. Our success is a direct result of first rate customer service and the provision of quality products at a good price. We're looking forward to further B2B success in the coming year.”
Editor’s Notes:
For further press information, please contact Dave Robbins, Cartridge World's Press Officer on 0113 2570569/07849 437370
For further information on Cartridge World and available franchise opportunities visit www.manchestercentral.cartridgeworld.co.uk
